About
Built to sit in the gap.
Big agencies have the credentials and hand your account to a junior. Small shops give you attention and learn on your budget. We built Michigan.Marketing to be the third option.
The short version
Michigan.Marketing helps established businesses grow by combining performance advertising with executive-level marketing leadership. We bring clarity to where money is spent, how results are measured, and how growth is achieved.
In practice, that means we manage over $2 million in Google Ad spend a year across service, real estate, and supply businesses — landscaping and mowing, water, fire and mold remediation, roofing supply, tree service, dog breeding, and non-profits. We know what a lead costs in these categories because we've been buying them for years.
Behind that sits 15+ years of graphic design, a print operation buying at wholesale, CRM platforms at agency rates, and a web and AI practice that makes the whole thing measurable end to end.
We're based in Michigan and we work across Michigan and the Great Lakes region. Our work starts with what drives results fastest, and scales into a complete marketing system.
The receipts
Numbers, not adjectives
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Wholesale
Print pricing
We buy print at trade rates and pass the cost through instead of marking it up.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
How we operate
Four things we don't bend on
01
You own everything
Your ad accounts, your CRM, your site, your creative files, your data. If we ever part ways, you keep all of it and nothing breaks. Agencies that hold your accounts hostage are telling you something about their confidence.
02
The number comes first
Every recommendation gets tied to something you already measure. If we can't explain how a tactic reaches revenue, we don't pitch it — and we'll say when a channel isn't worth your money.
03
In-house, not brokered
Design, creative, web, and media run through our own team. That's why turnaround is measured in hours instead of change orders, and why wholesale print and agency CRM pricing get passed through instead of marked up.
04
We say no
We turn down work that isn't a fit. A discovery call that ends in a referral somewhere else is a good outcome — it's cheaper for everyone than six months of a retainer nobody wanted.
How we start
Three steps. No theater.
01
Discovery & goals
A real conversation about the business — revenue targets, margins, capacity, and what growth actually needs to look like. Not a pitch deck.
02
Audit & recommendations
We go into the accounts, the tracking, and the numbers. You get a clear read on what's working, what's wasted, and what to do first.
03
Launch with clarity and accountability
Defined budgets, defined metrics, defined owners. You always know where the money went and what it produced.
Next step
Start with a conversation.
No pitch deck, no proposal you didn't ask for. Just a discovery call about what the business needs to hit and whether we're the right people to help.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region