Traditional & media
Traditional Media & Broadcast
The channels your competitors quit measuring.
TV, radio, billboards, and direct mail still move markets in Michigan — especially where digital has gotten expensive. The difference is we buy them with the same accountability we bring to a Google Ads account.
What you get out of it
- Reach in markets where digital auctions have gotten crowded
- Brand awareness that makes every other channel convert better
- Traditional spend that finally has a number attached to it
What we do
The deliverables
- 01TV and radio planning, buying, and production
- 02Digital radio, streaming audio, and podcast placement
- 03Billboard and out-of-home strategy across Michigan markets
- 04Direct mail campaigns, from list to design to drop
- 05Negotiation and vendor management on your behalf
How we run it
The operating cadence
Buys tied to trackable response — unique numbers, landing pages, and lift measurement
We'll tell you when a market is too expensive to be worth it
Creative produced in-house, so the spot matches the brand
Good fit
This is right for you if
- Established businesses with a defined geographic market
- Companies whose digital costs are climbing year over year
- Categories where trust and familiarity drive the call
And when it isn't
Traditional media needs frequency to work. Below a real budget, it's just an expensive impression.
We'd rather tell you that on a 20-minute call than six months into a retainer. Discovery is free, and sometimes it ends with us pointing you somewhere else.
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Wholesale
Print pricing
We buy print at trade rates and pass the cost through instead of marking it up.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Pairs with
What usually comes next
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Traditional Media — get started
Let's talk traditional media.
Tell us who you are and we'll set up a call. If this isn't the right service for what you're trying to do, we'll tell you which one is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region