Core offering
Google Ads Management
Predictable demand. Measurable ROI.
Google Ads is often the fastest way to generate qualified leads — when it's managed correctly. We manage over $2 million in ad spend a year across service, real estate, and supply businesses.
What you get out of it
- More consistent lead flow instead of month-to-month whiplash
- Better cost per qualified lead, tracked over time
- Confidence in what's working and what to scale next
What we do
The deliverables
- 01Google Search, Display, and Performance Max campaign management
- 02Optional Bing Ads management for the audiences Google misses
- 03Keyword, ad copy, and budget optimization on a continuous cycle
- 04Conversion-focused strategy built around qualified leads, not click volume
- 05Negative keyword discipline that stops you paying for the wrong searches
How we run it
The operating cadence
Closed-loop tracking from ad, to website, to CRM — so a lead is traceable to the click that made it
Bi-weekly strategy and optimization calls
Weekly email performance updates you can actually read
You keep ownership of your ad account, always
Good fit
This is right for you if
- Businesses with real demand already searching for what you sell
- Budgets where a percentage point of waste is worth eliminating
- Teams that can actually handle more leads when they arrive
And when it isn't
If nobody is searching for your category yet, Google Ads is the wrong first channel. We'd rather point you somewhere else than take the retainer.
We'd rather tell you that on a 20-minute call than six months into a retainer. Discovery is free, and sometimes it ends with us pointing you somewhere else.
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Wholesale
Print pricing
We buy print at trade rates and pass the cost through instead of marking it up.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Pairs with
What usually comes next
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Google Ads & PPC — get started
Let's talk google ads & ppc.
Tell us who you are and we'll set up a call. If this isn't the right service for what you're trying to do, we'll tell you which one is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region