Advertising & digital
Search Engine Optimization
Compounding traffic that doesn't stop when the budget does.
Ads stop the day you stop paying. SEO is the asset that keeps producing — and for local service businesses in Michigan, it's often the difference between a good year and a great one.
What you get out of it
- Qualified organic traffic that grows month over month
- Lower blended cost per lead as organic carries more of the load
- Local visibility in the markets you actually serve
What we do
The deliverables
- 01Technical SEO — speed, crawlability, structured data, and the fixes nobody sees but Google does
- 02Local SEO and Google Business Profile management across service areas
- 03Keyword and intent research grounded in what your buyers actually type
- 04Content strategy and production built around the searches that convert
- 05On-page optimization across service and location pages
How we run it
The operating cadence
Ranking reports tied to the terms that produce revenue, not the ones that look good
Ad search-term data feeds the SEO plan — we already know which keywords close
Fixes are prioritized by impact, and we tell you which ones don't matter
Good fit
This is right for you if
- Businesses with a real service area and repeatable demand
- Companies willing to give it two or three quarters to work
- Anyone already spending on ads who wants the blended cost down
And when it isn't
SEO is slow. If you need leads inside 30 days, we'd start you on Google Ads and layer SEO underneath it.
We'd rather tell you that on a 20-minute call than six months into a retainer. Discovery is free, and sometimes it ends with us pointing you somewhere else.
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Wholesale
Print pricing
We buy print at trade rates and pass the cost through instead of marking it up.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Pairs with
What usually comes next
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
SEO — get started
Let's talk seo.
Tell us who you are and we'll set up a call. If this isn't the right service for what you're trying to do, we'll tell you which one is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region